by Kelly Lindenau | Feb 5, 2025 | Feature
Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot appears to have cracked the code. In a recent episode of the B2B Marketing Exchange Podcast, she shared insights from her decades of...
by Kelly Lindenau | Jan 24, 2025 | Industry News
Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to help bring Bombora’s syndicated B2B audiences into Audigent’s suite of curated private marketplaces. Bombora’s B2B advertisers can now use...
by Kelly Lindenau | Jan 16, 2025 | Industry News
ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their partnership to help joint customers accelerate revenue growth for GTM teams. Reported benefits of the continued collaboration helps users: Set up...
by Kelly Lindenau | Jan 15, 2025 | Blog
New research revealed that 30% of B2B marketers saw significant growth in 2024 — and those high-achievers were more likely to balance data and tech excellence with a genuine connection to their customers. These findings were uncovered in “Unleashing Growth: What B2B...
by Kelly Lindenau | Jan 9, 2025 | Industry News
Contentstack, a composable digital experience platform (DXP), acquired Lytics, a real-time customer data platform, with the goal of bringing comprehensive audience insights, content analytics and profile management to the Contentstack platform. Specifically,...
