by Kelly Lindenau | Jun 25, 2021 | Demanding Views
Marketers in 2021 know that content marketing is important. It’s cost-effective, provides value to buyers, improves SEO rankings and promises killer returns on investment (ROI) when done right. But, if you want to strengthen your content’s performance and...
by Kelly Lindenau | Jun 23, 2021 | Industry News
ZoomInfo, a business contact and intelligence platform, launched the Business Contact Preference Registry (BCPR), a global database of opt-out requests processed by ZoomInfo designed to improve buyer preference privatization. The database aims to help buyers control...
by Kelly Lindenau | Jun 23, 2021 | Industry News
Demandbase, an end-to-end ABM software provider, enhanced the predictive analytics capabilities of its Demandbase One ABX Cloud through a series of new features, including new scoring models, customizable dashboards, field management settings and content management...
by Kelly Lindenau | Jun 23, 2021 | Blog
Covid-19 touched virtually every area of our lives and, while its impact on our personal lives is receding, the pandemic-related business adaptations will likely become the new industry standard, new research reveals. According to LinkedIn’s “State of Sales 2021...
by Kelly Lindenau | Jun 17, 2021 | Demanding Views
Since its experimental Silicon Valley origins in the ‘80s, sales development continues its growth as a strategic go-to-market (GTM) operation. Faced with inadequate pipeline and a trepidatious transition to permanent virtual selling, 70% of chief sales officers (CSOs)...
