by Kelly Lindenau | May 11, 2021 | Industry News
The industry’s rapid transformation to the digital medium blurred the lines between B2B and B2C buying experiences, paving the way for prospects’ demands for self-service buying experiences and community-driven approaches. While B2B marketing teams have no...
by Kelly Lindenau | May 7, 2021 | Demanding Views
With 2021 in full swing, marketers are planning for recovery and business growth. While some organizations will be more aggressive than others depending upon the sector and the funds available, 2020 will have an indelible impression on all business operations for...
by Kelly Lindenau | May 5, 2021 | Blog
Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep...
by Kelly Lindenau | May 4, 2021 | Industry News
Seismic, a sales enablement platform provider, revealed more details of its new AI engine, Seismic Aura. With access to various in-platform and third-party data, Aura seeks to provide sellers with intelligent recommendations on how to effectively engage with buyers,...
by Kelly Lindenau | May 4, 2021 | Industry News
Dun & Bradstreet, a global provider of business decisioning data and analytics, unveiled D&B Rev.UP ABX, a platform that aligns teams, data and technology to help organizations deliver relevant and engaging buyer experiences for target accounts. To...
