Financial News

This section will highlight the latest financial announcements from all of the prominent marketing automation, CRM and other solution vendors in the industry.

Folloze Raises $7.3 Million To Fuel ABM Platform

Folloze, an account-based marketing sales platform, has raised $7.3 million in funding, co-led by Canvas Ventures and NEA. The finance round will help accelerate the company’s market traction and grow its sales, marketing and customer success teams, according to Folloze.

Engagio Raises $22 Million In Series B Funding

Account-based marketing company Engagio has raised $22 million in Series B funding, led by Norwest Venture Partners, with participation from FirstMark Capital and Storm Ventures. The latest financing will be used to scale its sales and marketing teams, accelerate product innovation and expand customer success in the fast-growing ABM category,…

CallidusCloud Bolsters Sales Collaboration Offerings With $7.5 Million Badgeville Acquisition

Callidus Software, a cloud-based marketing, sales and customer experience solution provider, has acquired the technology assets of enterprise gamification company Badgeville for $7.5 million in an all-cash deal. Callidus said it intends to integrate Badgeville’s customer engagement, employee collaboration and performance management solutions into its configure-price-quote (CPQ) offering.
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