Financial News

This section will highlight the latest financial announcements from all of the prominent marketing automation, CRM and other solution vendors in the industry.

Vidyard Raises $35 Million To Enhance Video Analytics

Video marketing platform provider Vidyard announced it has closed a $35 million round of funding, which was led by Battery Ventures. The investment will be used to enhance the platform’s video analytics capabilities and provide greater customer insight for B2B marketers.

MindTouch Raises $12 Million In Funding

MindTouch, a 10-year-old customer management software company, has raised $12 million in venture funding. The company will use the investment to enhance its product offerings, grow its marketing and increase integrations with partners that include Salesforce, SAP and Oracle.
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