B2B data services provider Dun & Bradstreet, announced it has acquired Avention, a B2B data and account-based marketing (ABM) solutions company for $150 million. The acquisition is part of its expansion into the sales acceleration market, D&B said.
With the acquisition, Dun & Bradstreet can deliver its company and contact data through Avention’s OneSource ABM and data solutions. This enables Avention customers to gain refined and accurate information, connect that data with buying signals and offer contextual engagement with prospective buyers, according to the company.
The acquisition is the latest in Dun & Bradstreet’s efforts to expand its product portfolio, which now includes Hoover’s, Avention, NetProspex and Strategic Alliance solutions, such as its partnership with Salesforce.com.
“The Sales Acceleration space offers a big opportunity for Dun & Bradstreet,” said Bob Carrigan, Chairman and CEO of Dun & Bradstreet, in a statement. We believe as the global leader in commercial information, we are well positioned to take market share and accelerate our growth strategy. “We will continue to explore smart, ‘tuck-in’ acquisitions that, combined with disciplined execution, will help us to further expand our leadership in this category, as well as other areas of our business.”