BuySellAds (BSA), a mutually beneficial ecosystem for publishers and advertisers, is joining forces with OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, to offer OOH advertising opportunities to its clients.
BSA helps create direct relationships between online publishers and advertisers to help publishers maximize ad reach and increase brand awareness. Through the partnership, BSA will tap into OneScreen.ai’s outdoor advertising directory to helps its audiences increase ad revenue and brand growth.
“Through this partnership, we are helping the OOH industry to grow as we continue to educate on the many opportunities and how highly effective, targetable and measurable OOH advertising is for brands in the modern world,” said Dave Rouse, Head of Business Development and Strategic Alliances at OneScreen.ai, in a statement. “As we build the first OOH marketplace where marketers can locate, buy, deploy and measure OOH advertising campaigns in one place, OneScreen.ai is making it easy for BuySellAds’ clients and other brands to navigate and capitalize on this highly effective marketing medium.”