Iterable helps brands leverage all pieces of customer data to create individualized marketing touchpoints and execute real-time messaging across channels seamlessly. Through the partnership, the companies plan to blend physical and digital marketing touchpoints to help joint users create, optimize and measure every interaction across the entire customer journey. Specifically, the integration intends to provide customers with the ability to measure, personalize and automate direct mail campaigns.
“PFL’s hybrid experience is centered on providing timely, orchestrated and personalized moments of delight through digitally informed direct mail pieces that increase brand loyalty and drive conversions,” said Sam Yarborough, VP of Partnerships at PFL, in a statement. “To do this effectively, we need to meet our customers where they are crafting omnichannel campaigns and collecting data. By partnering with Iterable — a leader in the marketing automation space — we can enable more customers to deliver hybrid experiences that drive results and deliver greater ROI.”