PFL Partners With Iterable To Enable Omnichannel Direct Mail Campaigns
PFL, a hybrid experience company, teamed up with Iterable, a customer experience platform, to provide users with the tools…
Industry News March 21
Latest In: marketing campaign
NetLine Joins ABM Leadership Alliance
NetLine, a content syndication and lead generation network, has officially joined the Demandbase ABM Leadership Alliance (ABMLA) to…
Industry News May 11
Study: Most Marketing Teams Struggle With Data Process, Skyrocketing Data Volume
When it comes to the wealth of data that marketers have at their fingertips, harnessing accurate and clean…
Industry News September 12
Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups
There was a time in the not-too-distant past when the goal of B2B campaigns was simply and almost…
Blog April 17
Mastering The Millennial Mindset: Brian Fanzo Shares Sneak Peek Into His B2BMX Keynote
The B2B landscape is constantly changing, and today's buyers are more informed than ever, especially as new generations…
Blog February 20
IBM Releases Voice-, Text-Enabled Assistant For Marketing Campaigns
IBM announced the general availability of Watson Assistant for Marketing, an AI-powered assistant that aims to help marketers…
Industry News October 4
Avery Dennison Sees 200% Increase In Business Won With Marketing Automation
Avery Dennison, a global packaging and label provider, implemented Act-On Software to automate the flow of leads as they pass…
Case Studies August 18
Spotlight: Bulldog Solutions RevenueForce
Bulldog Solutions' RevenueForce system is a holistic approach to marketing campaign architecture, design and execution. RevenueForce incorporates audience…
Solution Spotlight December 1
Content Marketing At DemandCon: Lenovo Reveals The Secrets Of Its Success
This month's DemandCon event in Boston offered a number of good case-study sessions for B2B marketers. One of the best…
Industry News October 16Finding The Right Cadence Formula: The Secret Ingredient To Successful Marketing Campaigns
It's no secret that marketing automation is a high-growth industry. Yet it's also clear that many B2B marketers…
Industry News August 20
3 Steps to Shorten the Sales Cycle with Persona-Driven Marketing
By Mike Gospe, Co-Founder & Principal, KickStart Alliance We are victims of our own desire to sell to…
Demanding Views June 29
Resources
Events & Webinars
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
