COVID-19 Update

RingDNA Rebrands To

RevOps platform ringDNA rebranded into, a solution created to help marketing teams optimize their revenue performance and provide real-time guidance to address buyers’ needs.'s solution is designed to surface and recommend best practices for revenue teams. With a unified system for multichannel sales engagement and real-time activity capture across every buyer and customer touchpoint, uses AI-powered analysis to deliver in-the-moment guidance for the next best actions, live conversations, coaching opportunities and more.

The company’s reinvention comes at a time where RevOps is on the rise, as 33% of B2B companies adopted a RevOps function into their strategies throughout 2020, a 24% increase from 2019.

“We're on a mission to unlock human potential with science,” said Founder and CEO Howard Brown, in a statement. “Everything we do — all the solutions we build, the AI-powered guidance and recommendations we provide — is constantly improving the performance of teams through revenue science. If employees are empowered to perform at their best, then they're able to focus on building relationships and deliver on the experiences that buyers want. And that leads to exponential revenue growth.”