As we enter a new decade, emerging trends in sales technology are creating new opportunities for businesses that embrace them. We’re seeing tremendous growth and evolution in areas like virtual reality (VR), speech recognition and new applications of concepts like artificial intelligence (AI) and the Internet of things (IoT). Below are three ways businesses can harness these trends in sales tech to move the needle in 2020 and beyond.
LinkedIn’s Sales Navigator feature, Data Validation, is designed to create a tighter integration between Sales Navigator data and CRM. Combining the power of LinkedIn with the power of users’ CRM, Data Validation intends to help sales professionals identify deals at risk, pinpoint potential champions and flag out-of-date data.
Traditionally, CRM solutions have been unreliable for sales forecasting. Companies have dealt with inaccuracies and blamed their bad data. However, things are starting to change thanks to artificial intelligence (AI), machine learning (ML) and predictive analytics. According to Salesforce, only a quarter of companies use predictive analytics. Of those using it, 86% have already seen a positive return. Predictive analytics can be brought to the CRM to create more accurate sales forecasts and provide actionable insights for reps, partners and managers.
Triblio Smart Pages is designed to allow B2B marketers to scale 1:1 ABM programs to thousands of accounts. Instead of creating one-off landing pages for every account, marketers can define segmentation rules and let Triblio Smart Pages do the heavy lifting of creating unique 1:1 web pages for each and every target account.
Until recently, sales lead management was purely a numbers game – call enough prospects and if you spread enough chips across the table, the roulette table of sales will uncover a golden opportunity.
But in today’s digital age, with so much information available at your fingertips, the game has changed. The modern sales exec is like a honeybee on a summer day — which flowers will attract what bee at that particular moment? It’s all in the timing.