To kick off 2019, small business CRM provider Infusionsoft announced it would rebrand as Keap. The new name is designed to reflect the company’s core mission to help small businesses continue to grow even though the odds may be stacked against them. In an exclusive interview with Demand Gen Report, Keap CEO and Co-Founder Clate Mask opened up about the company’s rebrand and shared his perspective on the current state of CRM.

SalesLoft, a sales engagement platform, announced the launch of a new mobile app, machine learning capabilities and a new reporting framework at the company’s annual Rainmaker conference in Atlanta, Ga. The new features are designed to help companies uncover insights and embed intelligence into their SalesLoft platform and CRM to optimize their sales performance and achieve new levels of engagement with prospects.

Research shows that nearly half of marketers (43%) say their database initiatives need significant improvement. So, if looking at your MAP and CRM systems sparks stress instead of joy, it may be time for a Marie Kondo makeover.

Infusionsoft, a CRM, sales and marketing software provider for SMBs, received a $20 million investment from ORIX Growth Capital. The company said the funding will be used to fuel product development and market expansion.

Today’s CRM and marketing automation systems provide measurement at every stage of the funnel. That’s good news for marketers who want to optimize the conversion process, and bad news for those who are used to measuring quantity over quality. Those days are over, and the focus is shifting. Sixty-eight percent of B2B marketers have made improving data quality their top priority, and for good reason. Bad data is a marketer’s worst nightmare. It costs businesses money, time and customers, and it’s the number one cause of CRM and MAP failure. Addressing this single issue is the quickest path to improving your top- and bottom-line results.

Building on its Einstein artificial intelligence offering, which was rolled out across its CRM cloud in 2016, Salesforce has unveiled Einstein Voice Assistant and Voice Bots. The new capabilities are designed to help users to talk directly to their Salesforce CRM instance and connect with their customers in engaging new ways.

InsideView, a targeting, sales and marketing intelligence company, released updates to InsideView Refresh, a CRM data cleansing solution.

Postie is a platform that aims to automate and simplify direct mail marketing. It is designed to help marketers better manage their prospecting, retargeting and CRM engagement campaigns from a centralized platform.

FEATURES/FUNCTIONALITY

Postie is positioned to provide a full range of direct mail capabilities, such as testing and optimization features and audience modeling and attribution. Using the platform, marketers can create direct mail campaigns in minutes, deploy them in hours and measure the results in real time.

Postie is designed to help marketers segment their CRM, personalize messaging and optimize campaigns. It is positioned to provide deep insights into customers and leads and deliver targeted direct mail campaigns based on attributes, look-alike models or online behavioral instances. Marketers can create campaigns with real-time triggers or dedicated, time-specific deployments.

TARGETED USERS

Postie is designed for customer acquisition marketers and CRM teams.

COMPATIBILITY

The solution is positioned to integrate with most CRMs, websites and mobile applications.

DELIVERY/ PRICING MODELS

Pricing is based on a cost-per-piece model.

CURRENT CLIENTS/USERS

Postie serves clients across a variety of industries, including insurance, e-Commerce and financial services.

COMPETITIVE POSITIONING

Postie aims to offer direct mail prospecting and CRM marketing automation together in one platform. It is designed to provide easy-to-use tools and technology with creative testing, audience segmentation and micro campaign structures. Campaigns can be set up in minutes and mailed out the next day.

CONTACT INFO

Postie
12655 W Jefferson Blvd
Los Angeles, CA 90066
This email address is being protected from spambots. You need JavaScript enabled to view it.

The Brightcove video platform is designed to provide a comprehensive solution to meet the full range of video publishing and distribution needs of marketers, as well as organizations looking to use video internally and externally.

Salesforce, a cloud-based CRM platform, announced that it has signed a definitive agreement to acquire Datorama, an AI-powered marketing intelligence platform. Terms of the deal were not disclosed.