The first sessions for B2BMX at Advertising Week New York 2025 are here!
Sponsored by LinkedIn, the B2BMX stage at AWNY25 offers the opportunity to hear from and rub elbows with decision-makers from industries you won’t find at traditional B2B shows. This is your chance to connect with a broader marketing audience— including thousands of brands, agency and B2C marketers looking to strengthen their B2B play.
Set for Oct. 9, the lounge has a full day of programming that include speakers from LinkedIn, the Wall Street Journal Institute, and Deloitte Digital giving attendees the latest insights from leaders in the B2B space. Here what you can expect so far:
The New Blueprint for B2B Marketing Success
Speakers include Gina Kleiner, Senior Director of Product Marketing, LinkedIn.
B2B marketers face mounting pressure. They’re being challenged by the market, their audiences, and the CFO. Rising to these challenges means refusing to settle for the standard B2B playbook. The path forward is a new blueprint for growth — brand to build trust, credibility to drive influence, and creativity to fuel impact.
TechFinitive: The Future of B2B Marketing in the Age of AI
Speakers: Izzie Rivers, Founder & CEO. Realm B2B; Chris Cannon, CEO & Founder, TechFinitive.com; and Chris Drago, Head of Global Media, NetApp
In a market overwhelmed by machine-generated content, how can B2B brands create content that feels genuinely innovative, human, and worthy of a buyer’s attention? This TechFinitive panel will bring together industry leaders from the B2B landscape to explore how AI is transforming vendor marketing and where the human element remains essential.
Buckle Up: The Evolving CMO—Driving B2B Growth with a Commercialization Mindset
Speaker: Mark Singer, Principal, Marketing Services Lead and Deloitte Digital CMO, US Deloitte Digital
Today’s CMOs are expected to do more than build brands—they must act with rigor and a commercialization mindset, translating creative vision into measurable business outcomes and driving B2B sales enablement. Deloitte Digital’s US CMO Mark Singer will discuss how CMOs are stepping up as growth architects, blending financial acumen with marketing expertise.
Built to Belong: Reimagining Work, Identity, and Intelligence
Speaker: Adam Charles, Chief Growth Officer, Sparks; and Colin Fleming, ServiceNow
This session will explore how technology, creativity and experience design— drawing from the sectors of entertainment and entrepreneurship— can be used to build systems that are not only smarter, but more human. As AI rapidly reshapes our world, the opportunity isn’t just to optimize these systems, but to rethink them from the ground up.
Networks over Noise: How Trusted Voices Accelerate Full-Funnel Growth
Speakers include Alex Josephson, VP, Customer Brand Strategy, LinkedIn
As emerging technologies reshape decision-making, professionals increasingly turn to colleagues, creators, and experts they trust, not algorithms, for guidance. The session will explore how brands are driving success with B2B video from trusted networks.
B2B’s New Power Play: Lead Gen Rewired
Speakers: Ajay George, Founder and CEO, Enhancio; and John Webb, Founder, Decoding Growth
Forget stale funnels and generic outreach — B2B marketing is undergoing a seismic shift. In this high-impact session, explore how AI, ABM, and automation are transforming lead generation from scattergun to precision play.
The Messy Parts of Leadership: Building Resilient Brands and Communities
Speakers: Maryam Banikarim, Chair, WSJ Institute – CMO Council; and Justin Cooke, Chairman, Path7
Growth is rarely a straight line. The most valuable lessons come from the messy parts, the pivots, setbacks, and challenges that shape leaders. Explore how purpose, resilience, and community can strengthen B2B brands and leadership in turbulent times.
AWNewYork 2025
Advertising Week New York is held from Oct. 6-9 at the Penn District with a reimagined experience built for today’s changemakers across marketing, media, tech and culture. Featuring 28 contents tracks, the event showcases more than 1,200 speakers in 500+ sessions, Advertising Week is the world’s foremost curator of advertising, marketing, and technology content since 2004 that features an international gathering of marketing, advertising, technology and brand professionals.
AWNewYork annual draws over 16,000 attendees from the world’s biggest brands and agencies. By integrating B2BMX into the experience, we’re creating a powerful new intersection between B2B strategy and mainstream marketing culture. And we will be offering a sneak peek of B2BMX West 2026 being held March 9-11 at the Omni La Costa Resort in Carlsbad, CA. Attendees will be offered the first chance to reserve their spot for the show.
To register for AWNewYork 2025, click here.
