by Elise Schoening | Jan 9, 2019 | Financial News
Data Decisions Group, Inc., a data, research and predictive marketing services provider, announced it had acquired Reach Analytics, a predictive marketing technology company, for an undisclosed fee. The acquisition will help improve and expand its predictive modeling...
by Elise Schoening | Jan 9, 2019 | Industry News
Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of B2B companies ranked marketing measurement and reporting as a growing priority, but more than half (58%) said their current ability to track marketing...
by Klaudia Tirico | Jan 8, 2019 | Blog, Industry News
Would you rather spend this winter stuck in your office hiding from the cold, or join thousands of your peers in a beautiful desert oasis with a plethora of things to do? It’s not often you get to attend a wintertime conference in a setting as beautiful and warm...
by Brian Anderson | Jan 7, 2019 | Industry News
Televerde, the demand generation and sales acceleration solutions provider, unveiled Morag Lucey as the company’s new CEO. Lucey succeeds Jim Hooker, who has led Televerde as its CEO since 1996 and will be retiring, according to the company. As the...
by Brad Gillespie, Cvent | Jan 7, 2019 | Demanding Views
This is a five-minute read; but for the short attention spans among us, I’ll cut to the chase. There are four primary changes we should expect to see from Forrester’s acquisition today of SiriusDecisions: Deeper analyst coverage of the “Martech 5000;”...
by Elise Schoening | Jan 4, 2019 | Solution Spotlight
LinkedIn’s new Objective-Based Advertising tool in Campaign Manager is designed to make it easier for marketers to create campaigns and measure results. FEATURES/FUNCTIONALITY Objective-Based Advertising positions users to select the campaign objectives that...
by Klaudia Tirico | Jan 3, 2019 | Industry News
Videolicious, a video software provider for enterprise B2B sales and marketing organizations, has expanded its offering in an effort to combine automated video creation, custom messaging, branding, performance analytics and viewer insights in a single, end-to-end...
by Klaudia Tirico | Jan 3, 2019 | Industry News
Upland Software, Inc., provider of cloud-based enterprise work management software, has acquired email marketing, transaction and automation software company Adestra Ltd. for $60.2 million. The acquisition adds fundamental components to Upland’s CXM Solution...
by Elise Schoening | Jan 3, 2019 | Case Studies
PGi, a web conferencing, online meetings and webcasting solution, teamed up with ABM orchestration platform 6sense to enhance its marketing and sales efforts and better reach prospective customers. The partnership resulted in a 77% increase in win rates. The Challenge...
by Klaudia Tirico | Jan 3, 2019 | Industry News
Cloud contact center software provider Five9 has appointed Jonathan Rosenberg as CTO and head of artificial intelligence. In his new role, Rosenberg will be responsible for technology architecture and roadmap, working alongside Five9 EVP of Engineering David...
by Marisa Jentz | Jan 2, 2019 | Blog
As 2019 kicks off, it’s time to reflect on your goals for the New Year and brainstorm how you can meet and exceed them in your personal and professional life. If you’re looking for some inspiration, check out this collection of resolutions...
by Chris Bondhus, Brightcove | Jan 2, 2019 | Demanding Views
With more than 6,200 martech vendors competing for marketers’ attention and budget, errors in the selling process can doom an otherwise successful pursuit. Just this past year, I explored purchasing two cloud services — I won’t name them, but you’ve...
