by Brian Anderson | Dec 9, 2016 | Industry News
Oktopost, a B2B social media management platform, announced it has partnered with Twitter to provide marketers social engagement data with their brand and content. Oktopost’s social media management platform offers services such as social listening, content...
by Brian Anderson | Dec 8, 2016 | Industry News
B2B marketers are tasked, and expected, to produce higher-quality leads en masse. But new research conducted by Demand Gen Report and sponsored by SnapApp shows that the majority (82%) of B2B marketers are only “somewhat confident” or “not very confident” in the...
by Brian Anderson | Dec 7, 2016 | Industry News
B2B buyers expect relevant and contextual engagement from vendors, and progressive B2B organizations such as CenturyLink, Mendix and Auction.com are seeing success by providing personalized experiences on their websites by using a mix of technology, as well as a...
by Andrew Gaffney | Dec 7, 2016 | Blog
I’ve had more than a few conversations with B2B marketers lately who are starting to question the amount of hype that account-based marketing (ABM) has generated over the past year. That is not surprising when you consider that nearly every MarTech vendor is now...
by Brian Anderson | Dec 6, 2016 | Industry News
Proof, a NY-based marketing attribution startup, announced the launch of its first software platform, which it said will enable companies to analyze and understand the business impact of marketing initiatives. The platform analyzes existing customer data from...
by Klaudia Tirico | Dec 5, 2016 | Industry News
Salesforce announced it has expanded its global strategic alliance with Amazon Web Service (AWS). The two companies will deliver new service integrations in mid-2017 that they said are designed to streamline how customers capture, analyze and act on their data. The...
by Klaudia Tirico | Dec 5, 2016 | Solution Spotlight
Helpshift, a customer support platform for mobile apps, has released Campaigns for Proactive Support. The solution provides companies the ability to manage their data and deliver proactive automated customer service in-app messaging before problems occur....
by Brian Anderson | Dec 2, 2016 | Industry News
MarketBridge, a customer intelligence and personalized content solutions provider, has unveiled Stringer for Salesforce, which integrates Stinger’s customer intelligence technology into Salesforce CRM. Stringer for Salesforce combines internal and external data...
by Clive Armitage, agent3 | Dec 1, 2016 | Demanding Views
I attended a great event, courtesy of IDG: Driving Demand Generation Success. The main theme was a hot one — ABM — and the panel debate was lively, with the likes of Gerry Brown, Research Director at IDC, Tim Pickard, CMO at NewVoiceMedia and Jo Pettifer, VP EMEA...
by Klaudia Tirico | Dec 1, 2016 | Industry News
Technology media company TechTarget, Inc. has launched an account-based marketing solution for B2B tech marketers called Instant ABM. The solution can decrease the complexity of ABM adoption and streamline the time-to-value after launching an ABM strategy, according...
by Brian Anderson | Dec 1, 2016 | Industry News
Clarion Capital Partners, a NY-based private equity firm, announced that it has acquired account-based marketing and data management platform Madison Logic. Terms of the deal were not disclosed, but a Fortune article tags the sale price at above $150...
by Carol Krol | Nov 30, 2016 | Blog
Video has become an effective tool for B2B marketers, and an appealing medium for buyers. Many marketers are using video strategically at every stage of the buying cycle, and those efforts are yielding good outcomes. Earlier this month, I moderated a panel at...
