by Brian Anderson | Jun 17, 2014 | Demanding Views
By David Crane, Strategic Development Manager and Marketing Technology Strategist, Integrate There has recently been much industry debate around “consolidation or proliferation” in the marketing technology space. This dialogue has essentially drawn a line...
by Brian Anderson | Jun 17, 2014 | Industry News
ON24, a provider of webinars and virtual communication solutions, announced integration between the ON24 Platform 10 webcasting solution and the Marketo Customer Engagement Platform. At the core of the integration is the ON24 Integration Service, which enables...
by Brian Anderson | Jun 16, 2014 | Industry News
GetResponse, an email service provider for small- and medium-sized businesses, announced its Landing Page Creator 2.0, which includes 100-plus templates to help marketers create landing page without IT assistance, training or coding background. By combining email and...
by Kim Zimmermann | Jun 13, 2014 | Industry News
Globys, a provider of Big Data analytic solutions, released Globys Mobile Occasions to help marketing teams understand and dynamically respond to customer behaviors, intentions and motivations. Delivered as a managed service, the solution taps into marketing...
by Brian Anderson | Jun 12, 2014 | Industry News
Elastic Grid, the B2B channel marketing solution platform formerly known as Elastic Digital, unveiled a new cloud-based demand generation suite designed to help channel partners quickly launch campaigns. The mobile platform provides partners with access to co-branded...
by Glenn Taylor, Associate Editor | Jun 11, 2014 | Industry News
B2B buyers are placing a greater emphasis on visual content throughout the purchasing lifecycle, and are accessing content much more frequently from smartphones and tablets. These trends have led to an even higher buyer reliance on content than ever before to assist...
by Brian Anderson | Jun 10, 2014 | Solution Spotlight
KiteDesk is a sales platform that combines CRM automation, social selling and sales intelligence in a web-based solution. KiteDesk is a sales platform that combines CRM automation, social selling and sales intelligence in a web-based solution. Features/Functions...
by Brian Anderson | Jun 10, 2014 | Demanding Views
By Gary Griffiths, CEO and Co-Founder, Trapit Like it or not, our lives are curated. Yet some businesses believe they must rely only on content they’ve created. Walking down the aisles of my local supermarket the other day, it occurred to me that...
by Kim Ann Zimmermann, Managing Editor | Jun 10, 2014 | Industry News
As marketers are increasingly given more accountability for revenue, there is a greater need to provide more robust funnel reporting capabilities within marketing automation technology. New funnel reports were among the features discussed at Act-On Software’s...
by Brian Anderson | Jun 9, 2014 | Industry News
TreeHouse Interactive, a SaaS-based marketing automation platform provider, has upgraded its TreeHouse Interactive Marketing View to provide marketers with a clearer view of campaign results. This will help marketers optimize campaigns in real-time and replicate...
by Brian Anderson, Associate Editor | Jun 6, 2014 | Industry News
Lead scoring is an essential process in today’s B2B marketing landscape. However, marketers face challenges when it comes to analyzing leads and confidently scoring their potential value to the company. These hurdles were discussed in a recent webinar in which...
by Kim Zimmermann | Jun 5, 2014 | Industry News
SAVO Group announced it has received $35 million in its latest venture funding round, bringing the total funding to $84 million to-date. The round of funding, led by Goldman Sachs & Co., will be used to expand SAVO’s global operations and further develop its...
