by Kim Zimmermann | May 8, 2013 | Industry News
B2B marketers have been on a content binge of sorts over the past few years, developing all types of campaigns in a variety of formats to bolster their lead generation efforts. But in the past six months or so, observers say that B2B marketers are realizing that for...
by Kim Zimmermann | May 7, 2013 | Demanding Views
By Bonnie Crater, CEO, Full Circle CRM Funnels are a terrific tool for understanding how a sales and marketing operation works. In fact, when I would join a new company, getting the data and creating the funnel would be one of the first things I would do as the...
by Kim Zimmermann | May 7, 2013 | Solution Spotlight
AMP by MindMatrix is a marketing automation software package designed specifically to address the needs of channel partners and independent representatives. The solution helps vendors, manufacturers and brands measure independent rep and partner marketing efforts, as...
by Demand Gen Report Team | May 7, 2013 | Industry News
SalesFUSION, a provider of cloud-based marketing automation software, announced the latest version of its software that features advanced prospect nurturing, sales enablement and event management tools. SalesFUSION 8.0 includes an advanced designer tool for prospect...
by Demand Gen Report Team | May 6, 2013 | Industry News
InsideView announced InsideView for Marketing, the latest offering on the InsideView CRM Intelligence Platform. InsideView for Marketing automatically adds social media, demographic and financial information to lead records, which often are limited to email. This...
by Kim Zimmermann, Managing Editor | May 3, 2013 | Industry News
Don’t be afraid to develop content with a viewpoint. That was one of the messages of the Digital Deal Makers Panel at the B2B Content2Conversion event. “When developing content, find a non-standard point of view and defend it,” said panelist Mark Wilson, CMO of...
by Kim Zimmermann | May 2, 2013 | Industry News
EPM Live, a cloud-based work management and project portfolio management platform, has released a Salesform.com app. The application integrates CRM capabilities with EPM Live’s existing software that will help streamline business processes and increase ROI,...
by Jonathan Lee | Apr 30, 2013 | Industry News
B2B buyers not only have to connect with buyers through engaging content, but they have to anticipate their future needs. That was one of the key points made by Lee Odden, CEO and Founder of TopRank Online Marketing in a session at the B2B Content2Conversion...
by Kim Zimmermann | Apr 30, 2013 | Solution Spotlight
InsightsOne’s suite of analytics solutions offers precision on-premise and cloud-based predictive intelligence for buyer targeting, recommendation and churn. InsightsOne’s advanced analytics and big data infrastructure ensures comprehensive foresight into...
by Kim Zimmermann | Apr 30, 2013 | Demanding Views
By David M. Raab, Principal, Raab Associates My previous column described a trend toward predictive modeling systems in B2B marketing. I’ve since decided there’s more going on than that. What we’re seeing is an entirely new category of system: the...
by Kim Zimmermann, Managing Editor | Apr 30, 2013 | Industry News
When sales and marketing fail to collaborate, it has a big impact on the bottom line. That was one of the key messages from the Sales Enablement Strategies panel at the B2B Content2Conversion event. Moderator Jon Russo, Founder and CEO of B2B Fusion Group, told the...
by Kim Zimmermann | Apr 30, 2013 | Industry News
According to a report from Accenture, 40% of top marketing executives don’t feel prepared to meet their objectives, citing inefficient business practices among the top impediments to performance. In response to these concerns, executives reported that they are...
