by Demand Gen Report Team | Mar 26, 2013 | Solution Spotlight
SnapApp is a marketing platform that enables companies to create interactive content that generates leads and drives revenue across the web, mobile, social and email. Companies use SnapApp to: Generate leads; Nurture and profile prospects; Drive revenue; and Engage...
by Demand Gen Report Team | Mar 26, 2013 | Demanding Views
By David M. Raab, Principal, Raab Associates When Salesforce.com CEO Marc Benioff told analysts late last month that “We need to buy more marketing companies,” ears perked up across the marketing automation industry and eyes turned to Marketo. But that’s nothing...
by Demand Gen Report Team | Mar 26, 2013 | Industry News
Brainshark launched SlideShark Broadcasting, which makes it possible for in-person or remote attendees to view presentations in real time and provides presenters with in-depth information about attendees. With the launch of SlideShark Broadcasting, presenters...
by Demand Gen Report Team | Mar 25, 2013 | Industry News
The D&B360 solution for company data and insights from Dun & Bradstreet is now integrated into the marketing automation suite from Eloqua and has been added to the Eloqua AppCloud. Through D&B360 for Eloqua, customers can access streamed, continually...
by Demand Gen Report Team | Mar 25, 2013 | Industry News
Vidyard, a video marketing platform for business, secured $6 million in Series A financing. OMERS Ventures led the round of funding, along with current investors iNovia Capital and SoftTech VC, and Jill Rowley of Eloqua participated with a personal investment in the...
by Kim Zimmermann | Mar 22, 2013 | Industry News
TreeHouse Interactive, a provider of partner relationship management technology, unveiled Reseller View Mobile, a customizable, full-featured solution that is optimized for mobile devices. The announcement was made at Microsoft Dynamics Convergence 2013 in New...
by Kim Zimmermann | Mar 21, 2013 | Industry News
Marketo announced its new social marketing application that features a tight integration between social, email, mobile and web channels. This new application transforms social marketing into a fully integrated marketing process that can be combined with email, web...
by Kim Zimmermann | Mar 20, 2013 | Industry News
Demand Gen Report recently caught up with Michael Brenner, VP of Global Marketing and Content Strategy for SAP, to discuss the process of creating a successful content hub for your brand. Brenner developed an award-winning inbound marketing content destination site...
by Kim Zimmermann, Managing Editor | Mar 20, 2013 | Industry News
If a picture is worth a thousand words, then a video is worth an inbox full of email, E-books and white papers. B2B marketers have been increasingly adding video to their content playbook as vendors roll out tools that enable them to gather more precise information...
by Kim Zimmermann | Mar 19, 2013 | Solution Spotlight
Qvidian’s Sales Playbooks & Analytics application helps sales teams accelerate the sales cycle and close more deals by automating and simplifying the sales process, providing contextual-guided selling and granting access to the most relevant content, sales...
by Kim Zimmermann | Mar 19, 2013 | Demanding Views
By Jon Miller, VP of Marketing Content and Strategy, Marketo Marketing automation is hardly a new concept. According to the Google Ngram Viewer and Google Insights, the term was first used in 1980, gaining traction in the late 1990s and peaking around 2004. The...
by Demand Gen Report Team | Mar 19, 2013 | Industry News
With the latest version of the Chatter collaboration tool from Salesforce.com, users will be able to access, create and act on customer information in the Chatter feed, from any mobile device. With the new Chatter, mobile will be able to: Access all customer...
