by Matthew S. McKenzie | Sep 20, 2012 | Industry News
The Salesforce Marketing Cloud may be one of the main attractions at this week’s Dreamforce event in San Francisco, but we were just as intrigued by some big changes involving the company’s Data.com Social Key service that we saw demoed earlier today....
by Demand Gen Report Team | Sep 19, 2012 | Industry News
Bizo, a business audience marketing company, yesterday introduced two new solutions aimed to help business marketers more efficiently pinpoint and reach specific prospects online: 1) Bizo Company Targeting; and 2) Bizo CRM Retargeting. Bizo unveiled these new...
by Demand Gen Report Team | Sep 18, 2012 | Industry News
Demandbase, a provider of B2B targeting and personalization tools for marketers, has introduced an API designed to integrate its Real-Time Identification solution with the Salesforce CRM platform. Demandbase Real-Time Identification gathers information and insights on...
by Demand Gen Report Team | Sep 18, 2012 | Solution Spotlight
Marketing automation software provider Lyris last week introduced a new software platform, Lyris One, the puts the focus on integrating and leveraging “Big Data” sources with a company’s B2B marketing campaigns. According to a company news release, the Lyris One...
by Demand Gen Report Team | Sep 18, 2012 | Demanding Views
By Joe Cordo, CMO of Extraprise Editor’s note: This is the first in a two-part series. Multi-channel marketing is not new. Its genesis comes from integrated marketing communications, and its most recent evolution is from the vast number of possible customer...
by Demand Gen Report Team | Sep 18, 2012 | Industry News
Over the past 12 months, we’ve seen a series of high-profile studies that establish the relationship between marketing automation, marketing ROI metrics and successful lead-generation strategies. This week, there’s an especially notable addition: the 2012...
by Demand Gen Report Team | Sep 17, 2012 | Industry News
Silverpop, a digital marketing technology provider, today announced a partnership with Janrain to collect email addresses of prospects who register for offers using their LinkedIn credentials. “Social Sign-In benefits both buyers and marketers, making registration...
by Demand Gen Report Team | Sep 14, 2012 | Industry News
Demand Gen Report has released its “All Star Apps ’12: Must-See Solution Providers At Dreamforce”—a profile of top solution providers at the Dreamforce 2012 Cloud Expo. Each profile includes a product or service description, a rundown of key features, reviews...
by Demand Gen Report Team | Sep 13, 2012 | Industry News
Eloqua, an on-demand marketing automation and Revenue Performance Management (RPM) solutions provider, announced the promotion of Alex Shootman to President of the company. In his new role, Shootman will be responsible for customer-facing activities including account...
by Demand Gen Report Team | Sep 12, 2012 | Industry News
BlueBird Strategies, a marketing automation solution provider, has announced new hires and client relationships. The company has also expanded its services by opening offices in the Bay Area, the Pacific Northwest and the Research Triangle Park area of North Carolina....
by Demand Gen Report Team | Sep 11, 2012 | Podcasts
Last week, marketing automation vendor Act-On closed a fourth round of funding valued at $16 million. We speak with two of the key players in the funding announcement to discuss Act-On’s plans for its new funding, what the future holds for the company and how...
by Matthew S. McKenzie | Sep 11, 2012 | Industry News
B2B buyers are using a wider variety of sources to research their purchases, and social media continues to play a more important role in the purchasing process, according to the 2012 Demand Gen Report B2B Buyer Survey. The survey, which included more than 170...
