by Demand Gen Report Team | Sep 11, 2012 | Solution Spotlight
Marketing automation vendor Aprimo today announced a new inbound marketing solution designed for use with the Salesforce platform. Aprimo Service To Sales provides customer up-sell and cross-sell recommendations based on a customer’s profile, interaction...
by Demand Gen Report Team | Sep 11, 2012 | Demanding Views
By Debbie Qaqish, Principal Partner and Chief Revenue Marketing Officer for The Pedowitz Group Editor’s Note: This is the first installment in a three-part series. There are six major controls to building and sustaining an effective Revenue Marketing practice:...
by Demand Gen Report Team | Sep 10, 2012 | Industry News
HootSuite, the developers of a popular social media management platform, announced late last week that it has acquired Seesmic, a competing social media platform. The acquisition was announced in a HootSuite blog post published Thursday. Both companies offer...
by Demand Gen Report Team | Sep 7, 2012 | Industry News
Adobe Systems on yesterday announced the public availability of Adobe Social, the company’s new social marketing software suite. Adobe Social, which was announced for beta testing last March, is the latest component in the Adobe Digital Marketing Suite. Adobe...
by Demand Gen Report Team | Sep 6, 2012 | Industry News
Marketing automation vendor Act-On Software announced Wednesday that it secured $16 million in new venture financing. The Series D round of financing gives the Beaverton, OR based company a market valuation of approximately $150, according to news reports. Norwest...
by Demand Gen Report Team | Sep 5, 2012 | Industry News
Brainshark today announced the launch of an iPhone version of its SlideShark app. The free app gives users the ability to view and show PowerPoint presentations on an iPhone or iPod Touch, and to share and track presentations, among other features. SlideShark debuted...
by Demand Gen Report Team | Sep 5, 2012 | Industry News
Sales and marketing consultancy Corporate Visions announced Tuesday that it has acquired WhiteboardSelling, a provider of sales-enablement technology. The purchase price and other financial details of the deal were not disclosed. WhiteboardSelling is a fairly unique...
by Demand Gen Report Team | Sep 4, 2012 | Industry News
IDG Enterprise recently released the results of its 2012 Content Marketing Trends study. With more than 740 responses from B2B marketers, the study offers yet another set of data points for this fast-moving and constantly changing market. This Slideshare presentation...
by Demand Gen Report Team | Sep 4, 2012 | Demanding Views
By Jon Russo, Founder of B2B Fusion GroupJonathan Becker (@jbecker), the CMO of SAP, presented at this year’s Sirius Decisions conference on how important it is in a B2B buying cycle to “market to people, and not market to buildings.” Let’s...
by Demand Gen Report Team | Sep 4, 2012 | Solution Spotlight
Pardot last week announced a number of updates to the company’s flagship marketing automation platform. This round of updates – which follow more than a dozen other new features released earlier this quarter – focus on the Pardot platform’s landing page...
by Demand Gen Report Team | Sep 4, 2012 | Industry News
Search retargeting – a tactic which employs a simple but profitable intersection of display advertising and search – has long been a popular marketing tool for consumer companies. Now, retargeting is also gaining traction in the B2B market. While consumer-focused...
by Demand Gen Report Team | Aug 30, 2012 | Industry News
A recent study conducted by email marketing firm Adestra offers some interesting, and perhaps surprising, insights into how email subject lines affect user engagement metrics. The study, which involved a random sample of the firm’s email campaigns, analyzed...
