by Demand Gen Report Team | Jul 17, 2012 | Industry News
By Jenny Vance, President, LeadJen When it comes to lead generation, marketers should know their ABCs. That’s right, the key to achieving better lead generation results can be found in the alphabet. Categorizing prospects into four groups, A-D, enables marketers...
by Demand Gen Report Team | Jul 13, 2012 | Industry News
In April, The Atlanta Journal-Constitution named Pardot the best small business to work for in Atlanta in its annual Top Workplaces competition. The Atlanta Business Chronicle also recognized Pardot as one of the 50 fastest-growing Atlanta companies for the third...
by Demand Gen Report Team | Jul 13, 2012 | Industry News
In April, The Atlanta Journal-Constitution named Pardot the best small business to work for in Atlanta in its annual Top Workplaces competition. The Atlanta Business Chronicle also recognized Pardot as one of the 50 fastest-growing Atlanta companies for the third...
by Demand Gen Report Team | Jul 12, 2012 | Industry News
According to Eloqua executives, geographically distributed sales and marketing organizations face growing challenges connecting the right people with the right information in a timely manner. Many technology solutions focus more on integrating data sources and...
by Matthew S. McKenzie | Jul 10, 2012 | Industry News
Craig Moore, Service Director of Marketing Operations Strategies at SiriusDecisions, said this new crop of advanced analytics tools moves decision-makers away from manual analytics processes and towards more advanced predictive capabilities. “Business...
by Demand Gen Report Team | Jul 10, 2012 | Solution Spotlight
SmartTouch is designed to empower sales and marketing teams with a comprehensive platform that includes CRM, marketing automation, and e-mail marketing tools. These can be deployed as a single, SaaS suite, or individual components can be deployed as needed to automate...
by Demand Gen Report Team | Jul 10, 2012 | Demanding Views
By Troy Burk, CEO & Founder, Right On Interactive In the past 10 years, no job has changed as much as the marketer’s. The rise and fall of various social media channels, the influx of consumer-generated content, the exponential growth of accessible data, and...
by Demand Gen Report Team | Jul 3, 2012 | Industry News
In a world of digitally-empowered buyers equipped with the information and tools to make more informed purchase decisions, B2B organizations must rise to the challenge of interacting with customers in meaningful ways – and doing so across a constantly growing number...
by Demand Gen Report Team | Jul 3, 2012 | Demanding Views
By Chad White, Research Director, Responsys There’s finally mounting evidence that email marketers are taking serious steps to reduce the number of inactive subscribers on their lists and practice engagement-based emailing — that is, reducing email frequency to...
by Demand Gen Report Team | Jul 3, 2012 | Solution Spotlight
Act-On Insight also helps companies optimize their blog, social networks and media channels. Businesses can garner valuable information from monitoring their own blogs and comparing them with those of their competitors. For example, marketers can see trends in blog...
by Demand Gen Report Team | Jul 3, 2012 | Industry News
The following infographic comes courtesy of the Content Marketing Institute(CMI) and Demandbase. It’s a perfect introduction to content marketing for companies that are just coming to grips with the concept. There are so many content options available to...
by Demand Gen Report Team | Jun 28, 2012 | Industry News
The survey, which is detailed in Corporate Visions’ Q2 2012 Sales and Marketing Messaging Report, found: Marketing creates content, but sales doesn’t always use it: More than half (65%) of respondents said their sales teams use less than half of the demand...
