by Demand Gen Report Team | Jun 4, 2012 | Industry News
Bigger Budgets, Better Results According to the study, leading marketing organization budgets were 56% higher than median firms and 180% higher than laggards. Among other things, suggest the study’s authors, changes in buyer behavior are driving a shift towards...
by Demand Gen Report Team | Jun 1, 2012 | Industry News
The report also found that marketing generates 55% of pipeline activity at RPM companies, compared to 38% of pipeline for average companies, and only 18% at companies with the least mature processes. According to the report, when marketing takes a larger share of...
by Demand Gen Report Team | May 31, 2012 | Industry News
LogMyCalls offers features including web site Dynamic Number Insertion (DNI), full integration into CRM solutions and Google Analytics in an easy-to-use interface with marketing analytics reports. LogMyCalls also features searchable call recording, call tagging, call...
by Demand Gen Report Team | May 30, 2012 | Industry News
“For the B2B marketer it always comes down to time and budget [as the primary challenges],” said Aaron Khalow, Founder & CEO, Online Marketing Institute. “Most are simply over worked and becomes a real mental challenge to step back and look at the big picture and...
by Demand Gen Report Team | May 29, 2012 | Industry News
B2B professionals closely monitor the buyer’s journey, but when the buy cycle ends, Heuer emphasized, the responsibility of sales and marketing is not over. “The job of sales is pretty clear in a lot of companies,” she noted. “With marketing, not so much, so...
by Demand Gen Report Team | May 29, 2012 | Industry News
SiriusDecisions unveiled an update to its proprietary Demand Waterfall, a model designed to unify sales and marketing teams and to establish closed-loop processes. The research firm shared the new model at the SiriusDecisions Summit, held last week in Scottsdale,...
by Demand Gen Report Team | May 29, 2012 | Solution Spotlight
“Everything on the web has moved to real time, and our B2B customers understand that in order to succeed, they too need to get on board with the real time web,” said Amit Varshneya, VP of Strategic Services at Demandbase. “With this new module, the massive...
by Matthew S. McKenzie | May 29, 2012 | Industry News
The Content Marketing Institute recently published an outstanding analysis of the pros and cons of content registration forms. It’s worth checking out – and if you follow just a handful of content marketing blogs, CMI would make a great addition to your short...
by Demand Gen Report Team | May 25, 2012 | Industry News
Vitrue is a privately-held company based in Atlanta. Although an Oracle press announcement did not disclose the purchase price, TechCrunch reported the deal to be worth $300 million and cited a source that described the company as “nearly profitable.” An...
by Demand Gen Report Team | May 24, 2012 | Industry News
Word Of Mouth Reach Via Social Networks While word of mouth is integral to marketing success, organizations still struggle to monitor, track and scale these conversations. Marketo’s new solution is aimed at providing businesses with the ability to leverage...
by Demand Gen Report Team | May 23, 2012 | Industry News
Bringing All Parties To The Table According to Tony Jaros, SVP Research at SiriusDecisions, the research firm emphasizes three key principles driving its new Demand Waterfall approach. Getting a better view of the big picture. “When the original waterfall was created,...
by Demand Gen Report Team | May 22, 2012 | Industry News
Pinterest By The Numbers The concept behind Pinterest is simple: Users create theme-based virtual “pinboards” where they post photos (and sometimes videos) for other users to browse and share. Members can “re-pin” or “like”...
