by Demand Gen Report Team | Jun 3, 2010 | Podcasts
Featuring: Steven Woods author of “Digital Body Language – Deciphering Customer Intentions in an Online World,” and co-founder and CTO of Eloqua Clara Shih, author of “The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences and...
by Demand Gen Report Team | Jun 2, 2010 | Podcasts
Featuring: Adam Needles, Director, Field Marketing and B2B Marketing Evangelist at Silverpop Andrew Gaffney, Editor of DemandGen Report (Length – 9:23)
by Demand Gen Report Team | Jun 1, 2010 | Demanding Views
1. Targeted Lists- Simply put, the best way to increase response to send the message to the only the most relevant audience. In other words, by running multiple, smaller campaigns at a more highly refined list. Define your target profile for each product or value...
by Demand Gen Report Team | May 25, 2010 | Demanding Views
Sales’ function — its reason for being — is to provide clients with a satisfactory solution to the problem at hand. To help drive this, post-acquisition follow-up works best when it takes a Problem and Solution approach. First, be sure to come prepared —...
by Demand Gen Report Team | May 18, 2010 | Demanding Views
The premise of the article is fundamentally true — organizations will not purchase marketing automation and therefore get lead generation. However, the article misses by stopping at and mis-defining lead generation. The article also goes onto make the corporate web...
by Demand Gen Report Team | May 11, 2010 | Demanding Views
But there is a serious problem, with the perception that is associated with using a marketing automation solution. For some reason, marketing automation on most occasions is misinterpreted as a lead generation solution. When in reality, marketing automation is just a...
by Demand Gen Report Team | May 4, 2010 | Demanding Views
Proof will be found in producing better results (i.e. more, better quality leads) while reducing internal frustration and the need to rewrite copy over and over and over again. What’s needed is a quick win! A blueprint quick win is an opportunity to apply the...
by Demand Gen Report Team | May 3, 2010 | Solution Spotlight
Features/Functionality: Act-On brings together all the tools needed by B2B marketers, such as e-mail marketing, forms and landing pages, website visitor tracking, social media prospecting, behavioral segmentation and prospect scoring. Advanced but easy to use...
by Demand Gen Report Team | Apr 27, 2010 | Demanding Views
Despite these pressures, fewer than 10% of B2C organizations are using proven techniques to effectively identify and target prospects, according to a recent study from ResearchCorp. Companies that utilize real-time lead scoring data wisely can pinpoint prospects more...
by Demand Gen Report Team | Apr 20, 2010 | Demanding Views
A 2009 survey of online consumer behavior conducted by Harris Interactive found that 48% of US online adults say that they are now conducting more online transactions than they did in the past. In the UK, the number is even higher as 53% of online adults say they are...
by Demand Gen Report Team | Apr 13, 2010 | Demanding Views
Learn How to Listen – Web 1.0 was about business-to-professionals in the BtoB world. In Web 2.0, it’s about professional to professional. Users of your services/products want to listen to existing users of your products/services first, before they hear what you...
by Demand Gen Report Team | Apr 6, 2010 | Demanding Views
While these may not be comprehensive, they will provide you with 90% of what you need to be proficient at building your brand via Twitter. In order of priority – here is my list. Enjoy! 1. Interesting and Engaging Content- While Tweeting is easy, it’s important...
