by Demand Gen Report Team | Mar 31, 2010 | Solution Spotlight
FEATURES/FUNCTIONALITY: Enterprise provides email, SMS and social marketing capabilities for campaign deployment. Customers can leverage Enterprise 7 in a in a full service, collaborative, self-service model. Additionally, Enterprise 7 can leverage list brokerage,...
by Demand Gen Report Team | Mar 30, 2010 | Demanding Views
In fact, a collaborative research study conducted by ExactTarget and Econsultancy found that 66% of companies plan to increase their investments in digital marketing channels, which includes social, mobile, search, email, online display and affiliate marketing, in...
by Demand Gen Report Team | Mar 23, 2010 | Demanding Views
While these tools offer new capabilities to interact with prospects more personally, more cost effectively and with more precise timing, it’s critical in this new economy to apply tried and true marketing principles to make sure lead gen programs work. Our...
by Demand Gen Report Team | Mar 16, 2010 | Demanding Views
In our first installment, Genius CEO David Thompson shares his thoughts on recent Genius.com innovations, including a new “Connected Marketer” community, focused on helping marketers keep pace with the changing business climate. DemandGen Report: Genius recently...
by Demand Gen Report Team | Mar 16, 2010 | Industry News
Oracle CRM On Demand customers now have access to the marketing automation capabilities that leverage the strength of their Oracle system. The integration is designed to give joint customers the ability to better manage leads and campaigns and gain insight into...
by Demand Gen Report Team | Mar 9, 2010 | Demanding Views
“Sales professionals are fighting to be heard by busy and distracted prospects, and studies confirm that salespeople are dialing more but connecting less,” said Josiane Feigon, author of the new book “Smart Selling on the Phone and Online.” “Marketers can no longer...
by Demand Gen Report Team | Mar 2, 2010 | Demanding Views
After the economic environment we saw in 2009, a framework to plan and model sales strategies that ensures timely execution of sales initiatives and visibility into performance is a must. If nothing else, the downturn should have woken up sales departments, uncovering...
by Demand Gen Report Team | Feb 23, 2010 | Demanding Views
With 350 million fans on Facebook and nearly 50 million professionals on LinkedIn, there’s a lot of bread than can be made. The question is how this marketer “manna” can feed the coffers of the companies that employ them. To maximize this social marketing...
by Demand Gen Report Team | Feb 16, 2010 | Demanding Views
By carefully managing and cultivating good relationships with influencers, you would find your perspectives known and understood by the writers, you would be included in mentions, and you might even find a slightly more positive perspective on your company than...
by Demand Gen Report Team | Feb 9, 2010 | Demanding Views
Prodded on by the economic down turn, BtoB marketers are now being asked to prove their worth, justify their budgets, produce more and show results more than ever before. More and more marketers are waking up to the realization that BtoB marketing has become more...
by Demand Gen Report Team | Feb 2, 2010 | Demanding Views
Not only did the column’s suggestions seem to run counter to best practices, they seem to be diametrically opposed to what marketing automation is designed to do. The article instructed BtoB marketers to, “Make valuable content freely available on social media...
by Demand Gen Report Team | Feb 1, 2010 | Solution Spotlight
FEATURES/FUNCTIONALITY: Today’s buyers can’t be reached with traditional approaches to marketing. Outbound techniques like cold-calling, trade shows, email blasts and print advertising are getting more expensive and less effective. To get found by...
