CXO Conversations: Demand Science CEO Discusses Transition To His New Role, Team Building & More

Published: November 19, 2020

Welcome back to Demand Gen Report’s CXO Conversations, a new video interview series that will provide our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community.

In the latest episode of the series, we chat with Peter Cannone, the newly appointed CEO of Demand Science, parent company of brands such as PureB2B, Klarity and Cobena. Peter shares his experience of transitioning to his new role amid a pandemic, as well as his top priorities as CEO, which include expanding his executive team by hiring a new SVP of Corporate Development, COO and SVP of Marketing.

Additional topics of discussion include:

  • Details around Demand Science’s acquisition of business intelligence and data sciences firm Cobena;
  • Why orgs must be technology-enabled, people-powered and data-driven; and
  • The conversations he is having with other leaders in the space.
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