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2018 Demand Generation Benchmark Survey Report

Tapping Multichannel Marketing & Data As Key Engines For Growth

The core goal of driving growth remains unchanged and fundamental to performance marketing executives. For those marketers directly charged with influencing pipeline, expectations are only increasing as revenue projections become more aggressive and KPIs become more laser focused.

The good news from the 2018 Demand Generation Benchmark Survey is budgets for acquisition, nurturing and pipeline activities will continue to climb this year, with 70% saying demand gen budgets would increase and 34% saying spending would grow by more than 20%.

In the following report, we'll breakdown the findings of this year's survey with specific analysis of:

  • Marketing's role in revenue generation;
  • Cross-channel planning for driving demand; and
  • New tools being added to the martech toolbox.

Access the survey report to benchmark your own demand gen efforts against peers!

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