COVID-19 Update

2022 State Of Database Quality & Accuracy: Practitioners Delivering Deeper Buyer Intelligence & Personalizing Marketing Messages

As more buyers demand relevant, customized engagement, marketing teams are prioritizing their database strategies to maintain quality, better identify high-value accounts and inform their next move.

To help you build a more valuable database, this special report explores how B2B marketers are producing and procuring higher quality data, including:

  • How businesses are utilizing deeper analytics to refine messaging and offer deeper CX;
  • How to connect and analyze data across applications and platforms for a 360-degree view of the buyer;
  • The tools and tactics modern B2B orgs leverage to fill in gaps in their databases and sustain data quality; and
  • The importance of aligning data sources across the organization to avoid silos and develop campaigns tailored to audience needs and expectations.

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