White Papers

Shadow Vidyard WP The New ROI Star of Marketing

Rock Your ROI With Video Analytics

If you want to be a marketing star, video has to be on your playlist.…

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Top Five Metrics for Revenue Generation Marketers

Raab Report sponsored by LeadMD It’s an old cliché but true: you manage what you…

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Turn Your Enterprise Sales Intelligence Into Best-In-Class Results

“It's like drinking from a fire hose!” “I'm busier than a one-armed paper-hanger!” “How do…

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Web Conferencing For SMBs: 3 Key Considerations For IT Decision-Makers

Web conferencing is now a mission-critical business tool for small and midsized firms. That's why…

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Make The Most Of Your Sales Leads

Learn the foundational steps your company can take to set up a functional and cost-effective…

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Introduction to Integrated Marketing: Lead Nurturing

Learn the six foundational steps your company can take to set up a successful lead…

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Introduction to Integrated Marketing: LEAD SCORING

Learn the foundational steps your company can take to set up a functional and cost-effective…

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Landing Page Best Practices

For B2B Marketers with long, complex sales cycles, conversion typically means getting a visitor to…

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Shifting the B2B Marketing Paradigm From Contacts To People

4 Steps For Getting Ready E-marketing tools and tactics have made B2B marketers much more effective…

A Marketer’s Guide To CRM Integration

This new white paper was authored by David Raab and is offered to DG Report…

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The B2B Marketer’s SEO Field Guide

Great search engine marketing is an essential component of inbound marketing. Can you potential customers…

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The Open and Shut Case for Content Curation

Content curation is turning out to be a bona fide game-changer. Marketers for a wide…

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Campaign Optimization Series
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Strategy & Planning Series