Latest In: Adam B. Needles

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Avoiding The Predictive Analytics #Fail In Demand Generation

Avoiding The Predictive Analytics #Fail In Demand Generation

Everywhere we turn, study after study claims marketing and sales leaders have "already implemented or are planning to…

Demanding Views April 19
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Building A Better Demand Gen Organization: Putting Process Before People

By Adam B. Needles, Chief Strategy Officer, Annuitas Conventional wisdom in B2B demand generation is maturing. There's a…

Demanding Views December 27
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Annuitas Merger Illustrates Strategic Trends In Demand Gen Consulting

Earlier this year, SiriusDecisions reported that while more B2B organizations are adopting marketing automation, few of them are…

Industry News December 12
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
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