Latest In: Adam B. Needles

Adam B. Needles Annuitas data driven marketing datadriven marketing demand generation Predictive Analytics
Avoiding The Predictive Analytics #Fail In Demand Generation

Avoiding The Predictive Analytics #Fail In Demand Generation

Everywhere we turn, study after study claims marketing and sales leaders have "already implemented or are planning to…

Demanding Views April 19
2012 Tech Marketing Planning Guidance Adam B. Needles Annuitas B2B B2B marketing B2B Services and Solutions Demand Gen Report demand generation field marketing Forrester inside sales lead generation lead management Lead Management Benchmarks Marketing product marketing sales teleprospecting

Building A Better Demand Gen Organization: Putting Process Before People

By Adam B. Needles, Chief Strategy Officer, Annuitas Conventional wisdom in B2B demand generation is maturing. There's a…

Demanding Views December 27
Adam B. Needles Annuitas B2B marketing Carlos Hidalgo Demand Gen Report marketing automation SiriusDecisions

Annuitas Merger Illustrates Strategic Trends In Demand Gen Consulting

Earlier this year, SiriusDecisions reported that while more B2B organizations are adopting marketing automation, few of them are…

Industry News December 12
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“Balancing The Demand Equation Adam B. Needles LeftBrain DGA

Modern BtoB Demand Gen Tactics, New Management Frameworks Highlighted In New Book

As content messaging plays an increasingly critical role for prospects in the buying process, marketers are uniquely challenged…

Industry News September 20
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