Salesforce State Of Sales Research: AI, Data Insights, Alignment Necessary To Keep Pace With Buyer Expectations
As buyers become more sophisticated and able to navigate their own buying journeys, the role of sales is…
Industry News July 27
Latest In: B2B buyers
Longer Buying Cycles, Shifting Expectations Cause B2B Marketers To Rethink Strategies
The B2B buyer's journey continues to grow longer and more complex: Almost half of the B2B buyers surveyed…
Industry News October 12
3 Common Gambles (And Payouts) From The Vast B2B Marketing Tech Landscape
During my time covering the B2B marketing tech space, I've come to a somewhat obvious realization: There are…
Blog August 24
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