Latest In: buyer's journey

ABM Accountbased marketing Akoonu buyer's journey Jeff Freund
The Buyer's Journey Is The Centerpiece Of ABM Success

The Buyer’s Journey Is The Centerpiece Of ABM Success

For B2B companies, account-based marketing (ABM) represents a major shift in the traditional marketing focus from pure lead…

Demanding Views February 23
B2B Content2Conversion buyer's journey campaign framework content metrics Developing A Content Architecture Matt Papertsian personas SiriusDecisions
B2B C2C 2014 Matt Papertsian Sirius

Content2Conversion Conversations: Test, Target, Learn And Measure Content Performance

Matt Papertsian, Research Director at SiriusDecisions, believes there is a wealth of untapped data that can help marketers…

Industry News April 29
Bulldog Solutions buyer's journey content marketing demand generation lead conversion lead nurturing marketing automation marketing revenue PowerPlay Sales Enablement
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Bulldog Solutions Kicks Off PowerPlay Marketing Program

Bulldog Solutions, Inc. has launched Bulldog PowerPlay, which company officials describe as an integrated demand generation framework based…

Industry News September 13
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