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B2B Buyer Personas Gain Positive Boost With Technology

B2B Buyer Personas Gain Positive Boost With Technology

While persona marketing is not a new concept, rapid advances in marketing technology are enabling B2B marketers to…

Industry News April 13
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Cintell Partners With Bombora To Fuel Buyer Personas With Intent Data

Cintell Partners With Bombora To Fuel Buyer Personas With Intent Data

SaaS customer intelligence company Cintell announced an exclusive partnership with Bombora, a provider of intent and demographic data…

Industry News February 22
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5 Problems Buyer Personas Can Solve In The Age Of Modern Marketing

5 Problems Buyer Personas Can Solve In The Age Of Modern Marketing

The concept of a buyer persona in the business world is nothing new. In fact, it originated in…

Demanding Views July 14
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OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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