Budget Consolidation, Gen Z Buyers, and the AI Shift Redrawing B2B Marketing
Key Takeaways Budget consolidation is pushing clients toward top-performing providers, so your quality and measurable results now decide…
Feature September 16
Latest In: CMO
Is the CMO a Dying Breed?
Yep. I’m asking the question every CMO has been thinking for the last year. You’ve read the LinkedIn…
Demanding Views September 8
Marketing Movers: Who’s Moving Up? Executive Appointments Across 8 MarTech Firms
Key Takeaways Seven marketing technology firms named new C-suite leaders this month, with AI-driven customer experience and go-to-market…
News Brief September 3
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
B2B Marketers Are Wasting a Half Century’s Worth of Super Bowl Ads
I’ve never bought a Super Bowl ad. Like most B2B CMOs, I’ve always seen them as flashy, expensive,…
Demanding Views February 6
Demand Gen Report 2026 Trends: Gartner Marketing Practice’s Christy Ferguson
Break the Mold: How B2B CMOs Can Drive Growth with Buyer-Centric Campaigns in 2026 As B2B marketing enters…
Demanding Views January 2
High CMO Turnover Isn’t a Marketing Problem — It’s a Leadership Problem
The average chief marketing officer (CMO) lasts just 1.8 years in their role, compared to 4.3 years for…
Demanding Views October 31
Report Finds B2B Marketing Shifting from Tactics to AI-Enabled Strategy
A report released last week finds a strategic shift is underway in B2B marketing execution, as marketers prioritize…
News Brief June 23
Gartner: CMO Spend Survey Reveals Marketing Budgets Have Flatlined
A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company…
News Brief June 5
How CMOs Can Lead with Agility and Purpose
For CMOs, finalizing the annual marketing budget is just the beginning. The real work lies in translating those…
Demanding Views May 30
6sense Names Latané Conant As Chief Revenue Officer
6sense, an ABM platform powered by revenue AI, promoted Latané Conant from Chief Market Officer (CMO) to Chief…
Industry News October 5
Allego Welcomes Heather Moses As CMO
Allego, a sales enablement platform, hired Heather Moses as its Chief Marketing Officer (CMO). Moses will work alongside…
Industry News February 7
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