CMO Council: Lacking of Martech Mastery is Impacting Business Performance
Key Takeaways The report shows many marketing organizations still struggle to turn martech and AI investments into business…
News Brief August 11
Latest In: CMO Council
CMO Council, MartechTribe Launch Apex Matrix to Turn Martech Spend Into Measurable Value
Key Takeaways Top-performing organizations win by matching martech capability to their maturity and business model, not by stacking…
News Brief July 9
New Research: 75% Of CMOs & CIOs Have ‘Very Effective’ Relationships To Manage Their Martech
As marketers continue to optimize their martech stacks to fulfill more roles within B2B organizations, collaboration outside of…
Industry News August 19
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
CMO Council Study: Only 12% Of Marketers Believe Their Content Is Relevant To Their Audience
With the widespread event occurring nationwide, field marketers are turning their focus to digital content. However, a new…
Industry News March 17
B2B Buyers Demand Authentic, Consistent Investments In Philanthropy From Brands
The B2B buyer's checklist continues to grow and nearly one-third (31%) of buyers say the length of their…
Industry News May 7
GDPR Aftershocks Show Big Impact On Contact Databases, Leading Marketers To Focus On Content Syndication, Inbound Strategies
The initial focus around the May 2018 GDPR deadline for most B2B organizations was what steps they need…
Industry News December 5
Podcast: GDPR Leaders & Laggards: New CMO Council Research Highlights GDPR Impacts, Implications On B2B Businesses
Although GDPR went into effect last May, 16% of companies still don’t have a plan for GDPR compliance…
Blog October 16
Study: Only 27% Of B2B Marketers Effectively Manage, Leverage Visual Content
A recent study from the CMO Council revealed that 65% of marketers recognize that visual content is vital…
Industry News August 4
CMO Council Survey: Content Sharing Circles Have Strong Impact on Vendor Selection
Business buyers have become more reliant on third-party information to make business decisions and look to content sharing…
Industry News March 31
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