Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns
Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more…
Industry News July 18
Latest In: cross channel
Study: 75% Of Marketers See Better Brand Engagement With Algorithmic Attribution
Marketers have been drawn to using algorithmic attribution to track the customer journey and enhance cross-channel spend, but…
Industry News August 30Marketers Discuss Cross-Channel Limitations, Top Technology Tools
There's no need to build the case for cross-channel marketing because it's already top of mind for a…
Industry News November 2
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22ExactTarget Adds New Cross-Channel Applications To Interactive Marketing Product Suite
ExactTarget, provider of email and interactive marketing solutions, recently announced the expansion of its product suite, designed to…
Industry News September 19
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