Latest In: Demand Gen Report

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What a Contact Really Means (and Why Volume Won’t Save You)

A form fill gives you a lead, not the full story. A name and inbox don’t tell you…

Blog September 9
AI B2B marketing Convertr Data Quality Data Readiness Demand Gen Report First-party Data marketing ROI Pipeline Third-Party Data
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Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.

Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…

Blog August 31
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B2BMX Summer Camp 2026: Meet Your Camp Counselors

Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on…

Blog July 1
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OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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B2BMX Summer Camp 2026 Set to Help Marketers “Build Once, Multiply Impact”

Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on…

Blog June 1
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
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5 Key Insights from the 2026 Campaign Optimization Series (#COSeries)

Key Takeaways: Demand Gen Report’s 2026 Campaign Optimization Series focused on marketing strategy that build trust across external…

Blog April 13
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Your Field Guide to B2B Success Starts at B2BMX Summer Camp

The wait is over! The 2025 #B2BMX Summer Camp schedule is here — a week-long online experience that invites marketing and…

Blog June 26
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Demand Gen Report Names New Editor

DemandGenReport.com is pleased to announce the hiring of James Hickey as the new editor at the website owned…

Blog June 4
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How B2B Marketers Are Re-Structuring Their Measurement & Attribution Practices

As marketing measurement and attribution techniques evolve into more data- and technology-driven processes, 38% of organizations are focused…

Blog May 22
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New Year, New Demand Gen Report: Introducing The Revamped Website 

If you’ve spent any time on the Demand Gen Report website in the past year, you probably (definitely)…

Blog March 11
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Choose The 2022 B2B Innovator Of The Year

Choose The 2022 B2B Innovator Of The Year

The 6th Annual B2B Innovator Awards celebrate the most progressive marketing and sales practitioners pushing the envelope to effectively engage prospective…

Blog July 20
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Campaign Optimization Series
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Strategy & Planning Series