Latest In: Ian Michiels

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CallidusCloud Acquires LeadRocket To Arm Sales With Marketing Data

CallidusCloud acquired LeadRocket, Inc., a social engagement and digital marketing platform provider. The acquisition will equip sales professionals…

Industry News February 6
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eTrigue Adds Progressive Profiling To Marketing Automation Platform

Marketing automation vendor eTrigue Corporation announced a new progressive profiling feature designed to reduce online form abandonment and…

Industry News November 15
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Is Marketing Automation Next On’s Acquisition Agenda?

Over the past two years, has embraced social media marketing as a key part of its long-term…

Industry News August 7
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How Your Closed Prospects Are Like The Vintage On A Fine Wine

By Ian Michiels, Principal Analyst, Gleanster Research In wine-making a vintage wine is one that is made from…

Industry News June 21
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