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#BII21 Spotlights Renewed Focus On Buyer-Centric Strategies, The Relevance Of Intent Data To Account Experiences & Personalization

#BII21 Spotlights Renewed Focus On Buyer-Centric Strategies, The Relevance Of Intent Data To Account Experiences & Personalization

Data models and buyer centricity have taken center stage in modern B2B, with many organizations falling back on…

Industry News July 27
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6sense Expands Bombora Partnership To Enhance Predictive Analytics Engine

6sense Expands Bombora Partnership To Enhance Predictive Analytics Engine

Account engagement platform 6sense deepened its partnership with B2B intent data provider Bombora to improve its in-house predictive…

Industry News July 9
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A Case Study In Strengthening Buyer Reach Through Personalized Content

A Case Study In Strengthening Buyer Reach Through Personalized Content

Marketers in 2021 know that content marketing is important. It's cost-effective, provides value to buyers, improves SEO rankings…

Demanding Views June 25
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