#B2BMX Takes ABM To The Next Level With Renewed Focus On Account Targeting & Engagement
Account-based marketing (ABM) established its place as a business imperative, with many modern B2B organizations doubling down on…
Industry News June 2
Latest In: ITSma
Buzzworthy B2B: A Roundup Of The Latest News & Trends From January 2021
Welcome to Demand Gen Report's new blog series: Buzzworthy B2B. We've spent the past month watching the latest…
Blog February 3
New Research: 76% Of Marketers Using ABM Experienced Higher ROI In 2020
According to new research conducted by the ABM Leadership Alliance and ITSMA, 76% of marketers saw higher ROI…
Industry News January 20
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
B2B Marketers Sound Off: What’s Working In ABM During & Post-COVID-19?
With many businesses pivoting marketing strategies and canceling events due to the current COVID-19 outbreak, maintaining an ABM…
Industry News April 15
From Idea To Execution: The 7 Steps You Can Copy For ABM Success
Every year, account-based marketing gains more excitement, and for good reason too. In the latest ABM benchmark survey,…
Demanding Views December 18
New Research: 45% Of Marketers Double ROI With ABM
Seventy-seven percent of B2B marketers believe ABM has driven greater success with their target accounts and 45% have…
Industry News November 28
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