ADVERTISEMENT

Latest In: Jim lenskold

B2B marketing behavioral data big data CRM Data management David Lewis demand generation DemandGen International Jim lenskold Kenshoo Lattice Engines Nate Young Predictive Analytics Robert Bois
big data shutterstock 121671508

As Big Data Evolves, B2B Marketers Focus On Data Management

The growth of Big Data has not gone unnoticed by B2B marketers. In an annual study from Infogroup…

Industry News February 19
B2B marketing Jim lenskold lead generation Lenskold Group marketing automation The Pedowitz Group
Screen Shot 2013-11-20 at 9.45.10 AM

Survey: Lack Of Processes, Metrics Holding Back Content Marketing

The growth in content marketing can be partially attributed to the increased adoption of marketing automation to support…

Industry News November 20
Benchmarking Marketing Automation: The Shift Toward Next Generation Lead Scoring & Segmentation David Raab Director of Product Marketing at Lattice Engines Jim lenskold Lattice Engines predictive lead scoring Rob Bois
Lattice E-Book drop shadow 250px

Marketers Eye Predictive Models In Next Generation Of Lead Scoring

Lead scoring is more widely adopted than it was even just a year ago and many B2B marketers…

Industry News November 6
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
B2BMX 2026 Keynote Address Dane Valey Open AI

OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series