Lenovo Boosts Display Ad, Email Engagement With Intent Data
Lenovo, a multinational technology provider, partnered with the intent data company Bombora to gain deeper insight into their…
Case Studies September 13
Latest In: Lenovo
Lenovo Surpasses Revenue Goals By 40% With LEAP Partner Program
Lenovo, a computer manufacturer and technology company, turned to B2B loyalty marketer Motivforce to drive loyalty and engagement…
Case Studies October 18
B2B Marketers Apply B2C Tactics To Boost Personalization, Customer Experience
Today's B2B buyers expect a more personalized and omnichannel buying experience, which has many B2B organizations leveraging some…
Industry News December 9
NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…
Blog March 30
Content Marketing At DemandCon: Lenovo Reveals The Secrets Of Its Success
This month's DemandCon event in Boston offered a number of good case-study sessions for B2B marketers. One of the best…
Industry News October 16
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
