Understanding the Language of B2B: The ABC’s of Demand Gen Report
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature November 12
Latest In: marketing operations
Redactable Raises $5.5M In Seed Funding
Redactable, an AI-based redaction platform, generated $5.5 million in seed funding led by Gradient Ventures with participation from additional investors.
Financial News December 20
The Other Alignment Problem That’s Not Sales & Marketing
If I had a proverbial penny for every time someone talked about misalignment between sales and marketing, I'd…
Demanding Views June 12
4 Factors Will Make Or Break Your Marketing Transformation
Despite visionary goals, solid planning and concerted efforts, many marketing transformation initiatives sadly fail to achieve their full…
Demanding Views October 14
Forrester Decisions Seeks To Help Leaders Understand & Interpret Market Dynamics
Forrester Decisions represents a new option for business and technology leaders who need help solving problems, making decisions…
Solution Spotlight December 21
Q&A With Andrew Pitre, HubSpot: How The Company Increased CRM’s Connectivity & Interactivity To Promote CX
At HubSpot's INBOUND 2021 event, the CRM platform revealed a series of enterprise-grade releases and updates to help…
Blog November 10
Top Quotes From Best Of #B2BMX
There's nothing quite like attending a concert and hearing that one lyric that just resonates with you —one…
Blog September 30
Forrester Introduces Forrester Decisions Services For B2B Marketing Leaders
Forrester revealed new services for Forrester Decisions that speaks specifically to B2B Marketing Executives, Marketing Operations, Demand & ABM, Portfolio Marketing and Channel…
Industry News September 14
Q&A With David Lewis, CEO DemandGen: How Joining Forces With BDO Digital Will Help Even More Businesses Transform Digitally
It can be argued that no company represented the expansion and evolution of the role and practice of…
Industry News March 9
Why Marketing Operations Is The Secret Weapon To Strengthen Your Events Strategy
Data means everything to today's businesses. Market intelligence firm IDC predicted the amount of newly created data in…
Demanding Views March 17
B2B Ops Roles Expand Into Customer Experience Enablers To Streamline Revenue Engines
As operation teams' responsibility in fueling the revenue engine continues to gain momentum within B2B organizations, individuals working…
Industry News October 16
Gartner: Ad Strategy Gains Focus As Research Shows Dropping Marketing Budgets
As marketing teams begin to develop their strategies for 2020, new research from Gartner has revealed that today's…
Industry News October 9
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
