B2B Marketers Leveraging Digital Tools To Maximize ROI From Physical Events
Events make up approximately 18% of program budgets, according to Forrester research, but the reality is they're being…
Industry News June 21
Latest In: measurement
#B2BMX Day One Highlights Buyer Centricity, Measurement & Alignment
Buyer centricity, measurement, influencer marketing and ABM were just a few topics covered during the first day of…
Industry News February 22
Industry Author & Analyst Rebecca Lieb On Content That Contributes To The Bottom Line
Content marketing strategy today, particularly in the B2B sphere, is complicated. You need substantive content distributed in multiple…
Industry News February 15
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