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Allison Snow B2B CenturyLink Customer Advocacy customer success Elixiter Forrester Kate Cindric Federhar Kelvin Gee Kevin Joyce marketing maturity measurement metrics Oracle Pedowitz Group Pipeline revenue velocity
Pipeline Velocity Measurement Becomes Next Stage Of Maturity, Revenue Growth

Pipeline Velocity Measurement Becomes Next Stage Of Maturity, Revenue Growth

The pressure is on — marketers are becoming more responsible for driving revenue. In fact, Forrester research shows…

Industry News October 10
AmpLive audience engagement marketing solution metrics
AmpLive Offers Tool Designed To Capture New Audiences For Events

AmpLive Offers Tool Designed To Capture New Audiences For Events

AmpLive is an audience development platform that provides enterprise marketers with large, targeted audience lists for their live-streamed…

Solution Spotlight March 19
anaplan BIg Switch Networks Lenskold Group Madison Logic Marketing analytics metrics Nextiva
B2B Marketers Rethink Reporting & Metrics To Better Gauge Pipeline Impact & Gather Buyer Insights

B2B Marketers Rethink Reporting & Metrics To Better Gauge Pipeline Impact & Gather Buyer Insights

B2B marketing executives are rethinking their approach to metrics and reporting as they look to speak the languages…

Industry News March 14
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