The challenges for CMOs in today's B2B marketplace continue to multiply everyday as they struggle to promote digital transformation and…
Industry News August 15
In the current content and email-saturated landscape, B2B marketing and sales professionals are constantly challenged with crafting relevant…
Industry News June 26
Do you want to be successful in your B2B marketing strategies? Put your customer at the forefront. That…
Blog March 1
If the goal of account-based marketing is about acquiring and retaining the best long-term customers within organizations, the…
Industry News February 24
An overwhelming majority (85%) of content marketers are taking an insights-based approach to selling, according a recent survey…
Industry News February 18
The conversations between salespeople and their prospects play a significant role in differentiating a brand from its competitors.…
Industry News January 29
In multiple experiments, a professor at the Stanford Graduate School of Business found that sellers who demonstrated more…
Demanding Views October 20
Collaboration among the extended sales team — which includes sales, marketing, marketing ops, and sales ops — is…
Industry News May 21
This year's B2B Content2Conversion conference, slated for May 6-7 in New York City, is going to take an…
Industry News April 30
The sales and marketing relationship once focused on the quality of the leads being generated by marketing. Now, …
Industry News February 26
Corporate Visions, a provider of solutions designed to help B2B companies enhance customer interactions, reported an 111% increase…
Industry News February 3
Driving more revenue is the top reason to focus on sales and marketing alignment, but improving lead quality…
Industry News October 31
December 11, 2024
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November 27, 2024
