Come On B2B, Let’s Go Party! 4 Lessons From ‘Barbie’
The “Barbie” movie's marketing is everything — and B2B is just Ken. Through a combination of paid and unpaid…
Blog July 18
Latest In: Influencer Marketing
Cohora Aims To Fuel Customer Interactions With User-Generated Content
Cohora is designed to enable real-time customer interactions within a brand-owned customer network built on first-party data. Through…
Solution Spotlight July 18
Startup 101: How To Manage A Product Marketing Launch
As a marketing communications director for Silicon Valley startups, I've worked on a dozen or more marketing product…
Demanding Views June 2
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
