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Account-Based Marketing

This section covers the latest tools, trends and strategies B2B marketers are leveraging to focus marketing and sales efforts on high-value accounts and increase closed deals.

ZoomInfo Expands Sales & Marketing Certifications

ZoomInfo, a provider of market intelligence solutions, announced new certifications to demonstrate knowledge in Account-Based Marketing (ABM), cold calling, storytelling, sales and marketing alignment, campaign personalization and email marketing, according to the announcement.

Tackling ABM FAQs With Triblio’s Andrew Mahr

As Triblio’s Chief Customer Officer, Andrew Mahr has worked closely with customers to help them develop successful ABM plays for close to five years. So, who better to host a series of educational videos on the most pressing ABM topics challenging today’s practitioners than Andrew himself?
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