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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

Top Quotes From Forrester’s B2B Summit

At an event that features a high level of analysts and researchers, such as Forrester’s B2B Summit, these types of blog posts are difficult because almost every word spoken holds a profound takeaway from marketers. Though it wasn’t easy, the Demand Gen Report team combed through hours of sessions to pull the most hard-hitting quotes to share.

Mailgun Releases InboxReady Platform On Salesforce AppExchange

Mailgun, a Sinch company, announced that InboxReady by Sinch, a deliverability platform integrated with Salesforce Marketing Cloud, is now available on the Salesforce AppExchange. The platform seeks to enable marketers to connect their InboxReady and Salesforce Marketing Cloud accounts to monitor and manage deliverability results from a single dashboard.

MeritB2B Rebrands As Anteriad

MeritB2B, a B2B marketing and sales solutions provider, adopted a new name as part of its rebrand. Now formally known as Anteriad, the company will remain focused on growing its data and B2B influence.

SalesboxAI Launches Demand Unit-Centric Platform For Marketers

SalesboxAI, a Conversational ABM platform, announced the release of their new Demand Unit-centric system for B2B and ABM marketers. Operating AI-powered assistants, SalesboxAI discovers active, in-market demand units by reaching buying groups across its advertising network.SalesboxAI Discover, SalesboxAI Engage and SalesboxAI Advertise are all included in the recently developed module.
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