Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

What’s In A Name? Why B2B Lead Gen Is Personal

Ask your sales team about their pipeline and you’re likely to get an earful about the limited number of leads they get from the marketing department. At the same time, sales people often associate scale with waste, so it’s not surprising that a recent study found that B2B marketers emphasize…

The Benefits Of Micro-Influencer Marketing

Influencers don’t have to have millions of followers to be a valuable asset in your company’s influencer marketing strategy. This infographic from Shane Barker highlights the variety of ways B2B marketers can benefit from “micro-influencers” to drive engagement with target audiences.

The Really Good Email Design Checklist

This infographic from Campaign Monitor shares a comprehensive checklist for constructing an email design that will enhance campaigns and boost engagement.

Annuitas Hires Former Babcock & Jenkins Exec Lauren Goldstein As CRO

Annuitas, a leading B2B demand generation firm, announced the hiring of Lauren Goldstein as the company’s Chief Revenue Officer. In the new role, Goldstein will be tasked with leading efforts in expanding customer relationships, developing new partnerships and enhancing the company’s marketing efforts.
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