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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

Copper CRM Appoints New VP Of Sales

Copper, a CRM platform for relationship-based business growth, appointed Sam Moorhead as VP of Sales. Moorhead joins Copper after spending more than a decade at HubSpot, most recently serving as the company’s Mid-Market Sales Leader in the U.K. and Ireland.

ON24 Announces New Live-Stream Video Application

ON24, a virtual event platform, revealed ON24 Go Live, a new self-service virtual event solution designed to help organizations build a complete end-to-end external or internal event that provides a fully interactive and engaging experience.

Q&A With Chris Hyde, Validity: Inside The V Release Of DemandTools

Data collection and analysis presents a slippery slope for marketers, especially in today’s digital-driven world. Although ease of data collection is at an all-time high, nearly 25% of marketers don’t have a formal data acquisition strategy in place and 51% don’t have a standard operating procedure for marketing and sales…

Sendoso Closes $100M Funding Round

Sending platform Sendoso secured $100 million in Series C funding, bringing its total funding over $152 million. The round was led by SoftBank Vision Fund 2 with participation from existing investors Oak HC/FT, Struck Capital, Stage 2 Capital, Craft Ventures, Signia Venture Partners and Felicis Ventures.

Outreach Welcomes New CMO

Outreach, a sales intelligence and engagement platform, hired Melton Littlepage as Chief Marketing Officer (CMO). In his new role, Littlepage will be responsible for leading the Outreach global marketing strategy, including product, brand, demand generation, communications and technology alliances, to drive growth and extend the company’s category leadership.
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