SalesFUSION, a provider of integrated marketing and sales solutions, has announced a partnership with WebAttract, a webinar demand creation and management consultancy. In addition, SalesFUSION has released FUSIONcast, a web campaign management platform within the SalesFUSION event management platform.
FUSIONcast connects to the GoToWebinar and Webex webinar platforms. It enables users to build, track and manage webinar lead generation campaigns, while connecting webinar metrics to their CRM systems.
As part of the collaboration, WebAttract will provide webinar demand creation, audience recruitment and general program consulting to SalesFUSION clients using the FUSIONcast product. WebAttract was a beta site for the new FUSIONcast product and has been using the solution to support webinar campaigns for some of its existing consulting clients.
“As a full services webinar demand creation firm, our clients expect that we provide a flawlessly hosted webinar, but demand that we attract a large demographically matched audience to align with their value proposition,” said Mike Agron, Co-Founder and Executive Producer of WebAttract, in a SalesFUSION press release. “Since deploying SalesFUSION last spring, we’ve been able to tap into this powerful B2B email marketing platform to use drip campaigns and other tactics that allow us to target and optimize our webinar registration outcomes.”
SalesFUSION also announced Q3 results for 2012 and the addition of 65 net new clients. SalesFUSION CMO, Kevin Miller, discussed the addition of clients: “While we’re thrilled with the number of clients, we’re even more pleased that we’re consistently selling to accounts that are in the $2000-$5000 per month MRR (monthly recurring revenue) range. We have seen more than 40% of the new customers in Q3 classified as Professional Edition and Enterprise edition.
“We are very pleased with our new customer acquisition and revenue for Q3-2012,” Miller added. “Historically, July and early August have been slow but this year seemed to buck the trend. We had a very strong August and record-breaking September in terms of new monthly recurring revenue and new clients. We opened new CRM markets for SalesFUSION this year with enhanced releases of our CRM integration with Sage and Sugar CRM, which has led to several strategic partnerships that are yielding strong results in the CRM channel. We are looking an even stronger Q4 and given the current trends and slight improvements in the economic environment, we are confident SalesFUSION will be over 700 clients in 12/13.”
Demand Gen Report caught up with Chad Ruff, CEO of SalesFUSION, at Dreamforce ’12 to discuss the release of FUSIONcast. Watch the DGR TV segment here.
