Digital marketing technology provider Silverpop has announced a 39% business growth compared to the previous year, as well as the addition of 110 new clients in Q3.
"For decades, marketers had no choice but to group their customers into audience segments, blast out messages and hope that a small percentage would find it relevant. But buyers are demanding more," noted Bill Nussey, CEO of Silverpop in a press release.
"In 2007, Silverpop took the pioneering step of combining the true 1:1 engagement made possible by marketing automation with the scale and reach of email marketing," Nussey added. "Five years and thousands of campaigns later, our clients are embracing the new world of digital marketing and are incorporating buyer behavior into automated campaigns that deliver highly personalized experiences that translate into revenue."
In addition, the number of clients using Silverpop's advanced automation features has doubled since last year. Popular features over the past 12 months among Silverpop customers include:
- Landing Pages usage has increased by 25%;
- Relational Tables usage has increased by 56%;
- Web Tracking usage has increased by 184%;
- Programs usage has increased by 99 percent%; and
Scoring usage has increased by 62%